Guest post by BollySpektator
While I love blogging, in the past few years I’ve found it very hard to write. There are multiple unfinished posts on my hard drive, and I have little energy to complete them. So when my younger sister offered to write a post for me, I jumped at the chance! She wrote this months ago, and has been wondering when her post will be published. So without further ado, over to BollySpektator. Hope this is the first of many of her posts….
I recently watched the movie Ae Dil Hai Mushkil (ADHM) and it made me think. Yes, really. What if the movie-makers had given the vacant characters a real life? What if these characters had jobs or were shown to care about something other than themselves? What if they hadn’t chopped off Fawad Khan’s role? Would the film have touched a chord with me then?
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Like me, you must have seen countless ads that tell you how using XXX product will get you the attention of beautiful, sexy women. But how often have you seen a gender-flip version of that – a product that promises the attentions of a sexy, beautiful man? If you don’t count Fair & Lovely, and I don’t because that only gets you a ‘good husband’, I can’t think of anything! So this Oppo F5 ad is unusual. Clocking in at over 13 minutes, it is a bit more than an ad, but given how central the product is to the plot, and how prominently it is displayed throughout, I cannot think of it as anything but an ad.
And in case you don’t have 13 minutes and 27 seconds to watch this, here’s a quick summary. Aditi (Kriti Kharbanda) has bought the F5 phone as a valentine gift for her long time boy friend (?) who chooses THE ROMANTIC DAY to break up with her. A while later, she decides to switch on the phone and try it herself. Naturally, her fingers dial the most familiar number of all – and instantly Siddharth Malhotra appears to tell her off for chasing after the ex and neglecting her goal of becoming a supermodel. Over the next few weeks/months, he (and the phone) help Aditi train for a modeling competition. You can imagine what happens next…
One may, of course, point to the fact that the ad talks about the woman’s looks and how they may be improved, but I’ll stick to the positives, instead.